Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund)

Understanding the basics

Between 2018 and 2020, the Hong Kong Government decided to further extend its geographical scope to include the Association of Southeast Asian Nations (ASEAN) and all economies with which Hong Kong has signed Free Trade Agreements, thus creating two parallel Programmes - namely the Mainland Programme and the FTA Programme.


All non-listed enterprises registered in Hong Kong under the Business Registration Ordinance (Chapter 310) with substantive business operations in Hong Kong are eligible to apply

Key Features

  • Funding will be provided on a matching basis, i.e. the Government will cover a maximum of 50% of the total approved project cost, where the enterprise has to contribute no less than 50% of the total approved project cost.
  • The total cumulative funding ceiling per enterprise under the Mainland and the FTA Programmes is HKD7,000,000 (including audit fee) and the maximum number of approved projects per enterprise has been increased to 70 with effect from 7 November 2022.
  • Applicants can choose whether to receive initial payment for their approved project (personal guarantee may be required).

Projects Accepted

  • Business registration
  • Additional manpower
  • Branding and marketing related activities, trademark registration
  • New product development, prototyping, patent registration
  • Additional machinery and equipment
  • Establishing sales channels, setting up ecommerce platforms, and
  • Product testing and certification


Applicants can fill in their applications and upload all supporting documents online easily. Submission by post, by e-mail, or in person would not be accepted. The link for this submission is

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